What you get in 21 days
A fixed scope and one clear result: your outbound running, and the know-how to keep it going.
Who to target and why
- Ideal customer profile (ICP)
- Buyer personas
- Buying signals to watch
- Positioning and main message
Lists, copy and setup
- About 1,000 verified contacts
- 3-step email sequence
- LinkedIn messages
- Sending domains and mailboxes
Live and handed over
- Mailbox warmup
- Campaigns live in Smartlead
- Handover call
- Written playbook
How the 21 days work
You spend a few hours in total: a kickoff call, a few quick approvals and the handover.
- Day 1–2: Kickoff. A 60-minute call about your product, buyers and past deals. We buy and set up the sending domains on day 1, so warmup starts right away.
- Week 1: Strategy. ICP, personas, signals and positioning. You approve them in one review.
- Week 2: Build. Verified contact lists, the email sequence and LinkedIn messages. You approve the copy before anything is sent.
- Week 3: Launch. Campaigns go live at a safe, low volume while the new mailboxes finish warming up, then grow step by step.
- Day 21: Handover. A handover call and a written playbook, so you or your team can run it.
What you keep
Everything is set up in your name and your accounts. No lock-in.
- Contact lists
- Email and LinkedIn copy
- Domains
- Mailboxes
- Campaigns
- Playbook
Pricing
Simple and fixed. No surprises.
- Strategy, build and launch in 21 days
- You own everything we build
- 50% upfront, 50% at launch
- Campaign monitoring
- Copy tweaks
- List refresh
- Monthly report
Only if you want it after launch.
Tool costs (domains, mailboxes, sending tool) are paid in your own accounts, because you own them. We'll show you the expected cost on the call.
Real results, and what we don't promise
These are Joanna's own previous outbound results, run in-house for a B2B company before starting OutboundKraft. Shared anonymized.
27 meetings booked from 738 outreach touches across email and LinkedIn (May–Jul 2026). Touches combine emailed contacts and LinkedIn connection requests. Results depend on your market and offer.
We don't guarantee a number of meetings. We commit to a working system, live in 21 days, built the same way as the campaigns above.
Is this for you?
A good fit if you…
- Run a seed to Series A B2B company
- Have no SDR team yet
- Sell to a clear group of businesses
- Have some customers and know why they buy
- Want to own the system, not rent an agency
Not a fit if you…
- Sell to consumers (B2C)
- Need guaranteed meetings next week
- Have no product or customers yet
- Already run a full SDR team
- Want mass, untargeted emailing
Questions
What does "live in 21 days" mean?
By day 21 your campaigns are sending. New mailboxes need time to warm up, so we start at a low, safe volume and grow it step by step. This protects your domain.
Do you guarantee meetings?
No. Nobody can honestly promise meetings. We commit to a working system, built with care, live in 21 days.
What do I own at the end?
Everything: contact lists, copy, domains, mailboxes, campaigns and the playbook. They live in your accounts.
How much of my time does it take?
A kickoff call, a strategy review, a copy approval and the handover call. A few hours in total.
Are there other costs?
Yes, your own tool costs, like domains, mailboxes and a sending tool. You pay them directly, because you own them. We'll go through them on the first call.
How do I pay?
€3,500 fixed: 50% upfront and 50% at launch.
What happens after launch?
You run it with the playbook, or add "Keep it running" for €600 a month. You can stop it at any time.
Is outbound right for you?
Book a 30-minute call. We'll look at your market and tell you honestly if outbound fits.
Prefer email? joanna@outboundkraft.com